Faith · Community

Generation Church

Creating a dynamic online faith experience

The Relationship

Generation Church is a faith-driven community in Jupiter, Florida, committed to spreading its message and serving the local area. Bright Group partners with the church to maximize its online presence and outreach, and the relationship runs deeper than digital work. For faith-based organizations, Bright Group provides discounted and specialized services to help them reach more people and fulfill their mission.

The Challenge

Generation Church needed to turn a modest digital presence into a genuine engine for outreach. That meant getting full value from its Google Ad Grant, replacing a website that didn't reflect the community's spirit, and tracking results accurately in an era when browser limits and ad blockers quietly corrupt conversion data. The work had to serve the mission first, with every dollar of grant spend accountable.

What We Did

  • Manage the church's $10,000 monthly Google Ad Grant with conversion-focused PPC
  • Integrated call tracking and ran A/B testing across ads and landing pages
  • Implemented server-side tracking through Google Tag Manager for accurate data
  • Rebuilt the website with a modern, welcoming, mobile-optimized design
  • Provide daily support and continuous optimization
The Results
150% increase in event and service sign-ups
65% increase in inbound calls through call tracking and stronger CTAs
40% lift in conversion rates from A/B testing and CRO
20% improvement in conversion-data accuracy, driving 30% more efficient ad spend
50% boost in mobile engagement from the redesign

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