Inteva Products
A global supplier, replatformed for clarity
The Relationship
Inteva Products is a global automotive supplier known for engineering excellence across interior systems, closure mechanisms, electronics, and motors. With deep industry roots and a culture built on innovation and sustainability, the company needed a digital platform that reflected its evolving priorities and global scale. Bright Group partnered with Inteva to redesign and replatform the entire site around clarity, structure, and user intent.
The Challenge
Inteva's previous site held valuable content but buried it in a structure that worked against the people trying to use it. Visitors struggled to navigate the product catalog, find career opportunities, or understand the company's commitment to community and sustainability. The problem was not a lack of substance. It was that the site served neither the technical buyer nor the broader audience well, and it needed to do both at once.
What We Did
- Built product-centric navigation with clear breakdowns of technologies, materials, and capabilities
- Reframed corporate culture into a broader community focus covering values, development, impact, and sustainability
- Created a careers section built to attract and retain talent across global locations
- Integrated an interactive locations overview to reinforce global scale
- Implemented a flexible WordPress backend for easy content management
Inteva’s published case study is qualitative; no hard metrics were reported.