Product Launch · TAP Inc.

Skullcandy

Bringing the Mix Master Mike headphones to market through 1,500+ influencers

The Mix Master Mike headphone launch in Los Angeles

The Relationship

TAP Inc., the production and marketing company Tommy Alastra founded, took Skullcandy's Mix Master Mike headphones to market with an influencer initiative built around a series of live events.

The Challenge

Bring Skullcandy's Mix Master Mike headphones to market.

What We Did

  • Created an influencer initiative with an experiential event series
  • Hosted the launch event at My House nightclub in Los Angeles
  • Brought Skullcandy CEO Rick Alden together with David Arquette, Tom Arnold, Meagan Good, Kevin Connolly, Christian Hosoi, Tommy Lee and others
The Launch

The Mix Master Mike headphones, launched live in Los Angeles.

A DJ performing at the Skullcandy launch, with the Mix Master Mike headphones
The crowd at the launch event, and the Mix Master Mike headphones
Guests and performers at the launch event
Kevin Connolly and guests at the Skullcandy launch
The Results
1,500+ influencers participated
More than a 46% spike in performance and sales
Over 180 million impressions

Figures as published by TAP Inc.

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